Recently, while enjoying my morning coffee and attempting to catch up on my business reading I came upon an interesting article highlighting the Vancouver-based Ethical Bean Company. Ethical Bean is famous for their fair trade certified organic coffee. The company has recently announced it is taking another step with an innovative solution to the ever-increasing environmental challenge of single serve coffee plastic waste. It is about to introduce a unique 100% certified compostable single serve pod. It has been estimated that 10 billion single serve plastic coffee pods are thrown into North American landfills every year. Ethical Bean’s new 100% compostable pods can be thrown directly into the green bin and will completely break down in a municipal composter in less than 84 days. I am impressed by their forward-thinking innovation and I wonder, how long before other coffee companies decide they, too, will utilize environmentally friendly pods for their single serve coffee?