Many companies now find themselves in a difficult cash position. The crisis is making sustainability harder in the short term but, opening doors many of which will be longer lasting. For example, consumers favour companies and brands with purposes that benefit the broader community. As people around the world focus on washing their hands and maintaining physical distance, they become more attuned to their own health and wellness. At the same time, Covid-19 has made companies more aware of the need to promote health and wellness among employees and consumers. By developing immunity-boosting foods or providing telemedicine services and biometric monitoring we are experiencing markets that undoubtedly will grow during the crisis and beyond. Companies have also seen that the crisis will not mean an end to investor pressure on sustainability issues.

Thank you for everything you are doing to support your people and our communities. Together, we will get through this.

-Lisa James

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